Galaxy Marketing Solutions
As a result, the unit sales grew to $119 billion by 2009, and with the advent of the Samsung Galaxy, revenue has grown into a staggering $218 billion as of 2018. According to the vision statement on its website, Samsung seeks to achieve $400 billion in sales while placing Samsung Electronics’ overall brand value among the global top 5 by the end of 2020. Additionally, it seems they continue to lean into their strengths, as Samsung continues its commitment to furthering innovations in technology and products. For instance, the release of the Galaxy Z Flip and the Galaxy Fold are two of the latest examples of leading innovation coming out of Samsung.
Companies have used HD Radio side channels to create innovative content that is flowing well and easily through their respective markets. However, the overall monetization plans for these extra frequencies? That’s more like an inconsistent drip. But among the trendsetters, some profit ideas are already in the pipeline.
One of the industry’s marquee success story belongs to Saga Communications, a longtime champion of the space. CEO Ed Christian has consistently touted HD’s potential, so much so that he coined the term “metro station” to define new outlets launched by the company on HD radio-fed FM translators. Christian has also consistently lauded his company’s crafty “The Outlaw“ classic country format, now in six markets—Des Moines, Asheville, Springfield, IL, Jonesboro, Clarksville, TN and Manchester, NH—and spreading, all via HD side channels and FM translators.
“There’s real money there,” Christian recently told Inside Radio. “One of our HD metro stations billed about a half-million dollars last year, revenue that we would not have without it.” Saga COO/executive VP of operations Warren Lada is equally bullish: “Metro stations either fill a void format-wise, complement an existing format or act as spoilers. As such, it gives us an incredible opportunity to promote the stations and monetize the investment.”
CBS Radio, which has launched 130+ HD side channels, is also exploring creative sales approaches. “HD Radio has been around a long time, but it’s relatively nascent as we explore approaches to monetization,” VP of Programming Jeff Sottolano tells Inside Radio. “We recognize there is no such thing as a one-size-fits-all approach.” Thus, the radio giant has sized up the ways that work best for them. CBS has found success in some markets selling on-air spots on side channels in the traditional way—as a complement to AM/FM buys. And Sottolano adds that signing one brand to sponsor a channel has been a win-win.
CBS complements the sponsor buy with promotion on its Philly AM/FM stations, digital assets and social media. Sottolano adds, “It’s much like any 360-degree title sponsorship.” And providing added value, the Phillies 24/7 website is kind enough to provide a link: “Don’t know what HD Radio is? Click HERE to find out more.”
When you have many views on a video, a tracking effect is created. That is, if you enter a video with few views, very few dare to see the content. In the case of watching a video with many views, it attracts more people. This step can be taken at the beginning of the channel, but success will depend on the value of the content you upload. But to break the ice with Galaxy Marketing, it is a good option.