Influencer Marketing Agentur
Influencer marketing agencies act as a middleman in the influencer marketing process. To many brands, the process of discovering influencers, contacting, and selecting the most suitable ones, and then running campaigns with them, is too time-consuming. They would rather pay a specialist influencer marketing agency to do the work for them. Many influencer marketing agencies are full-service, meaning that they help brands through every stage of the influencer marketing process, from influencer discovery, through influencer management, assisting with content creation, to analyzing and reporting on a campaign’s success.
Agencies have been part of the marketing/advertising scene for many years. Dorothy Sayers even set one of her famous Sir Peter Wimsey murder mysteries (Murder Must Advertise) in an advertising agency, which she wrote more than 80 years ago. Therefore, it should be no surprise that agencies have spotted the increasing popularity of influencer marketing, with many traditional agencies widening their product offerings to embrace it.
The main tasks of an influencer agency are to promote the talents of young bloggers and to bring them together with the right customers. For every blogger, authenticity is specialhis or her channel on Instagram, YouTube or Facebook is important. That is why the selection of the right projects and customers for the respective influencer is one of the absolute main tasks of agencies and management in Germany and worldwide. Conversely, the needs and demands of customers must be combined with the perfect bloggers. This mediation work and the connection between artist management and the aspects of advertising and marketing make a good influencer agency. Promoting young talent in particular takes up a lot of time for agencies. First of all, it is about developing a channel, as well as the personality behind the channel. Because more and more often the work of bloggers will develop from social media to live events.
Virtual models are now appearing on the covers of major magazines like Vogue, Harpers Bazar, Elle and Vanityfair. They are the new faces of marketing campaigns and get a lot of reputation and exposure on social media. The generated models are not only incredibly hyper-realistic, but also able to transform themselves seamlessly and reveal completely new outfits, poses and faces. Since the appearance of each model is completely unique and is generated from scratch, the models can be tailored to specific industries and thus meet the wishes of each customer. This technology has the potential to be used by fashion brands as a time and money-saving measure in influencer marketing. The possibilities for what can be created are virtually endless.
The right influencer is not included? In addition to our exclusive influencers, we have a broad network of national and international macro and micro influencers. We are in personal contact with many of them and can also offer suitable influencers for campaigns at short notice. Our goal is to get the best output from your marketing budget and to implement influencer campaigns with which you can achieve your individual goals.
Als Influencer Marketing Agentur kümmern wir uns um alles – von der Entwicklung des Konzeptes, über die Auswahl der passenden Influencer bis hin zur Veröffentlichung des Contents. Wir bringen Sie mit dem passenden Facebook, YouTube, TikTok oder Instagram Influencer zusammen.
Für uns sind soziale Netzwerke dabei nicht nur ein weiterer Marketing-Kanal - wir sind mit Leidenschaft dabei und nutzen die Netzwerke jeden Tag selbst.